Brand positioning & public affairs support – energy provider

Challenge:

The client’s intention was to improve the existing external communication as well as to create a new approach to the public dialogue on energy.

The energy market is one of the most demanding sectors facing a number of issues related to the local needs, diversified interests of the market players, possibilities, policies and EU requirements.

Approach:

Creation of an initiative dedicated to the idea of the energy sector modernisation in rural areas, on local and pan-European level, promoting access to sustainable and low-emission energy sources.

The team implemented a project, covering an extensive scope of work including:

• Revision of the client’s communication activities and plans with the diagnosis of its strengths and weaknesses.
• Creation of a local interpretation and implementation of the European initiative, which included building a local energy forum initiative and involving important local players and authorities.
• Maintaining and moderating the activities of the forum.
• Creation and implementation of a national contest dedicated to sustainable and low-emission energy sources promotion.

Ensuring media relations, media and legislative monitoring, ongoing reporting and programme adjustments.

Value:

The project supported the client’s market positioning as well as its local and European market voice and market share.

The pan-European initiative helped to create an extensive dialogue on the local and European level, it helped to position the client as an initiator and an important energy market player.