{"id":891,"date":"2019-07-29T12:51:18","date_gmt":"2019-07-29T10:51:18","guid":{"rendered":"https:\/\/cdotpoint.com\/?p=891"},"modified":"2019-09-19T10:32:22","modified_gmt":"2019-09-19T08:32:22","slug":"market-launch","status":"publish","type":"post","link":"https:\/\/cdotpoint.com\/index.php\/2019\/07\/29\/market-launch\/","title":{"rendered":"International real estate company &#8211; market launch"},"content":{"rendered":"<h3><span style=\"color: #23aa00;\">Challenge:<\/span><\/h3>\n<blockquote>\n<h4>The client decided to officially launch its brand at Polish RE market with a new, unknown locally brand aiming to position itself among top office building developers.<\/h4>\n<p>&nbsp;<\/p>\n<p>The unknown locally brand needed an in-depth market analysis, communication strategy building as well as communication support on the already started construction projects.<\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<h3><span style=\"color: #23aa00;\">Approach:<\/span><\/h3>\n<blockquote>\n<h4>Comprehensive communication strategy building, including brand positioning and construction projects communication plans.<\/h4>\n<p>&nbsp;<\/p>\n<p>Within a few months the team implemented the following scope of work:<\/p>\n<ul>\n<li>Extensive review of the local RE market and its main players&#8217; communication strategies.<\/li>\n<li>Review of an existing organisational structure with diagnosis of its strengths and weaknesses.<\/li>\n<li>Review of the brand identity and new brand positioning development.<\/li>\n<li>Analysis of key audiences and important stakeholders.<\/li>\n<li>Constructing main messages as well as planning a dedicated communication approach of the identified target groups.<\/li>\n<li>Existing construction projects communication planning.<\/li>\n<li>Creation of operational communication plan.<\/li>\n<li>Issue and pre-crisis communication management planning.<\/li>\n<\/ul>\n<p>Support in strategy implementation. <\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<h3><span style=\"color: #23aa00;\">Value:<\/span><\/h3>\n<blockquote>\n<h4>Successful communication company launch.<\/h4>\n<p>&nbsp;<\/p>\n<p>As a result of the completed work, the comprehensive strategy including the operational part as well and individual communication plans for existing construction projects were developed and implemented. It resulted in a positive reception of the brand among identified target groups and created the desired positioning on the market.<\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Challenge: The client decided to officially launch its brand at Polish RE market with a new, unknown locally brand aiming...","protected":false},"author":3,"featured_media":1409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,44,43,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>- Consulting &amp; Communication Services<\/title>\n<meta name=\"description\" content=\"cdotpoint.com - C.point forms a unique blend of expertise coming from the communication and consultancy fields.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cdotpoint.com\/index.php\/2019\/07\/29\/market-launch\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Consulting &amp; Communication Services\" \/>\n<meta property=\"og:description\" content=\"cdotpoint.com - 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